HTML & CSS Direct Study

Website Auditing

When a business begins to become concerned about the traffic on their site, their conversion rates, or the amount of returning viewer it is time to consider having a web site audit performed. The basics of a web site audit are simple and basic, but the first question to ask is whether or not the site is ready for an audit. Common reasons(questions) the site is ready for an audit include:

What is the goal of this site and are we accomplishing that goal?

How can we increase our visitor-to-customer rate (this is also known as a conversion rate, you want visitors to return to your site in order to create business or in order for your information to be heard)

How can we generate more sales (or how can you generate more usage of the services you are providing)

When these questions are brought to the forefront it is a sure sign you are ready for an audit. The purpose of a web site audit is to have an outside perspective of your site and review all the ways the visitors experience can be improved through you site. This improved experience can lead to greater sales, accessibility, and the ability to have your information in the hands of consumers.


Elements that will be reviewed by auditors:

• Competitors Websites
• "Call-to-Action"
• Usability Issues and Interface Design
  
• Search Engine Optimization
• Brand Equity

Auditing Resources:

Are you ready for a Website Audit?
Web Site Audit Template
Website Audit & Recommendations Report
Widget Checklist -- netconcepts.com